2012 UPWard Tourism and Professional Development Conference

UPward Initiative Tourism Conference – May 30th, 2012

Coming up on May 20th, 2012, the UPWard Initiative is putting on their 2012 Tourism and Professional Development Conference. If you’re a small business owner or someone who’s interested in the Upper Peninsula tourism industry, you should strongly consider attending this event. I’ve been told there were around 200 people at the last event and that this event is shaping up to be just as successful, if not more so.

I will personally be attending this event (I’ll actually have a booth) and can’t wait to network with all the local business owners and tourism industry professionals. If you’re going to be there, please make sure to stop by and say hi!

I had the opportunity to ask Robert Micheau (of the UPWard Initiative) a few questions about the event. Here’s what he had to say:

1. What types of people should consider attending the upcoming tourism conference?

First, I have to mention that this conference wouldn’t be possible without the contributions of many people across our region.  The UPWard Initiative tourism group is made up of  volunteers from both the private and public sector, and they have planned this event for everyone in the U.P. and Northern Wisconsin. It is also an open group, so everyone is welcome to join.

People who should attend this event range from; customer service businesses, definitely tourism industry professionals, the general public interested in knowing more about what travel options our region has to offer and anyone looking to build their brand’s awareness.  As a business owner or manager, this is also a great opportunity to send your staff to sharpen their skills as we head into a busy travel season.  More customers will be visiting local businesses during this season,  and we all want to put our best foot forward to visitors.

2. Why should those people attend? What will they get out of it?

They will get the latest information on the tourism industry in our region from the experts.  They will also have an opportunity for valuable skill development during the breakout sessions, which include low-cost marketing, customer service training and social media marketing, among other topics.  Even those with experience in online marketing can learn new information about low-cost business marketing and social media at this event to add to their tool-box.  Professionals know that constant skill development is necessary to stay on top.

3. What will those people be missing out on if they don’t attend?

They would lose the opportunity to network, which is a huge benefit of attending events like this.  Face to face opportunities to share your brand, i.e. products, brochures, business cards, website, blog,  Facebook page, twitter, e-newsletters, with people that can help your promotion efforts is invaluable.  Attendees should plan to distribute and receive information with other attendees.  This is important for network building, the lifeblood of most businesses.

Want to learn more? Visit the conference’s web page to read all about it (and register!)

To learn more about the UPWard Initiative, visit their Facebook page.

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