Press Release: U.P. Fall Beer Fest Returns to Marquette’s Mattson Lower Harbor Park

FOR IMMEDIATE RELEASE

Contact           Scott Graham                                                                           Dianna Stampfler
Executive Director                                                                Media Consultant
517-327-5004                                                                         269-330-4228
director@michiganbrewersguild.org                            dianna@promotemichigan.com

U.P. Fall Beer Fest Returns to Marquette’s Mattson Lower Harbor Park

Michigan Brewers Guild Hosts 4th Annual Event – Saturday, September 8 

(Lansing, Mich) – More than 30 Michigan craft breweries will gather at Mattson Lower Harbor Park on Saturday, September 8 for the 4th Annual U.P. Fall Beer Festival where attendees will be able to sample from more than 160 different locally-crafted beers – along with food prepared by area restaurants and live, local entertainment.

This is one of four annual festivals presented by the Michigan Brewers Guild. Festival hours run from 1-6pm; Guild Enthusiast members are admitted one hour early – at Noon.

MBG Enthusiast membership is $45 per person, per year and may be purchased in advance online here. (NOTE: Enthusiast Memberships WILL NOT be sold/renewed at the gate). Benefits include discounts at participating member breweries, a free t-shirt proclaiming your enthusiasm for Michigan Beer and VIP status at the four official festivals, with one hour early admission.

Special entertainment this year includes: Green Gene the Singing Farmer and Drone Wolves.

The Michigan Brewers Guild festivals are eco-friendly events, with cups, plates, cutlery and napkins all made of biodegradable materials. Festival attendees are asked to aid in the proper disposal of all refuse throughout the festival at one of the many recycling stations placed around the grounds, helping to reduce the overall waste sent to landfills to less than 10%. Volunteers will be on hand to assist at the recycling stations, making sure all the recyclables are properly sorted from the food items.

Tickets for the U.P. Fall Beer Fest are $30 in advance ($35 at the gate, if tickets are still available) and are available online at www.mibeer.com, at select member breweries and at a limited number of retail outlets. For a list of ticket outlets and other festival updates visit www.mbgmash.org. Each ticket includes 15 drink tokens, each redeemable for a 3-ounce sample of beer. Additional tokens are available inside the festival grounds, for 50 cents each.

The festival is held, rain or shine. Festival attendees must be 21 years of age or older and have valid ID to enter. Designated Drivers are encouraged and DD tickets will be available on line and at the gate for $5 each. Designated Drivers are not permitted to drink beer.

The Guild

Michigan’s thriving brewing industry conservatively contributes well over $24 million in wages with a economic contribution well over $133 million. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation – thus supporting its claim as “The Great Beer State.”

Founded in 1997 and celebrating its 15th Anniversary in 2012, the Michigan Brewers Guild exists to unify the community of brewers, to increase the sale of Michigan Craft Beer, to contribute culturally and economically throughout the state, and to monitor and assure a healthy brewing industry. By working collaboratively with proponents of craft beer, the organization strives to achieve 10% share of all beer sold in Michigan by producing world-class events, increasing public awareness, educating consumers, and encouraging responsible consumption.

MICHIGAN BREWERS GUILD TIMELINE:

1997 – Creation of Michigan Brewers Guild

1998 – Inaugural Summer Beer Festival – July (Greenmead, Livonia)

2000 – Summer Beer Festival Relocates (Frog Island, Ypsilanti)

2004 – Summer Beer Festival Relocates & Expands to 2 Days (Riverside Park, Ypsilanti)

2005 – Inaugural Winter Beer Festival – February (Old Town, Lansing)

2007 – Winter Beer Festival Moves to Grand Rapids (Fifth-Third Ballpark, Comstock Park)

2008 – Inaugural UP Fall Beer Festival – September (Mattson Lower Harbor Park, Marquette)

2008 – Inaugural Detroit Fall Beer Festival – October (Eastern Market, Detroit)

2012 – Detroit Fall Beer Festival expands to 2 days

For more information, including a list of Michigan craft breweries, log on to www.mibeer.com.

-end-

PHOTOS AVAILABLE UPON REQUEST

Michigan Brewers Guild Festival Schedule

4th Annual Detroit Fall Beer Festival

Friday, October 26 (5-9pm) & Saturday, October 27 (1-6pm)

Eastern Market – Detroit

8th Annual Winter Beer Festival

Saturday, February 23 (1-6pm)

Fifth-Third Ballpark – Comstock Park (just north of downtown Grand Rapids)

(www.facebook.com/michiganbrewersguild  |  www.twitter.com/mibrewersguild)

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